There’s no secret to success; it’s simple; hard work repeated daily. In this episode, you’ll get a glimpse into the journey of filmmaker, storyteller, and creative extraordinaire Ryan Booth. Named one of the “20 Filmmakers to Watch in 2015” by PDN, Booth has cut his teeth as Director of Photography working on commercial projects for MTV, Spotify, Under Armour, Pepsi and more. Booth and I talk about our work together in a past life, his view on video storytelling, and the future he sees for video.
Published: January 25, 2017
Duration: 41 Minutes
In this episode, Jon asked me what the right time is, and the right process to go through if they are considering a rebrand. He's part of a growing organization that hasn't updated their visuals or messaging in years, and like many organizations; they are wondering where they need to start. This episode will help you think through the right timing and next steps that should be considered if you're getting ready to embark upon a rebrand.
Published: October 20, 2016
Duration: 12 Minutes
Whether you’re a solo entrepreneur, the leader of a non profit, or a blogger; building a personal brand is a vital part of building an online audience to get your message out there. In this episode, former reality television contestant from the Bachelor, and Bachelor In Paradise, Ashlee Frazier, talks about her transition from TV to building a personal brand. Ashlee talks about the importance of collaboration, consistency, and even the struggles she faces as she lives a new reality as a fashion and lifestyle blogger and influencer.
Published: October 4, 2016
Duration: 39 Minutes
If you are managing the brand inside of an organization with multiple departments, inconsistency is the unavoidable rival of growth. But with a few simple strategies in place, inconsistency won't be the biggest enemy in your marketing. In this episode, I'll talk about a few ways you can help bring consistency in what is being communicated, and the way your brand is represented visually.
Published: September 26, 2016
Duration: 16 Minutes
In this episode, I was asked if it’s more important to focus on creativity in your marketing and branding, or focus on communicating your purpose. I’ll talk about the curse of overexposure, and how easy it is to find ourselves chasing after someone else’s results. And finally, in this episode, I’ll help you redefine what creativity really is and what role it plays in building your brand.
Published: September 19, 2016
Duration: 15 Minutes
In this episode, I was asked if the rules for building your brand are the same for personal, non-profit, church, and corporate brands. I talk about the core of all brands (regardless of sector) and what every brand should focus on.
Published: September 6, 2016
Duration: 13 Minutes