Brilliance In Action:

The Brilliance In Action posts are designed to be short, quick examples of brands that are getting it right. These little reminders are to challenge you to think of the little details, and how you can use them to create a memorable brand. 

NYLO HOTEL 

NYLO Hotel got me to smile this morning as I was up early getting some work done before a client session. It doesn’t say anything about how great their brand is, or the mission of their company, or how they serve the best coffee; but, it’s simple, it’s clever, and it made me think that about the brand as a whole.

What are some small ways you can create an impression and provoke a feeling in people in response to your brand without direct promotion?