It’s easy to confuse busyness and momentum as growth. Both can be traits of growth, but the fact that I run hardly makes me an elite marathoner. Running is necessary to become one, but it’s by no means the definer of being one.

Momentum and busyness are similar to growth spurts in our physical development. They’re necessary for immediate results, but one growth spurt doesn’t guarantee a boy five feet tall is going to grow to six feet. True growth is the culmination of many factors and many years.

Brilliant Brands™ master the balancing act of focused long-term efforts and strategic short-term bursts. It’s not one or the other – it’s both. Usually if you’re growing, you’re not taking time to slow down and figure out if you’re building on growth spurts alone.

Brilliance isn’t complicated, don’t choose stupid.