The Brilliance In Action posts are designed to be short, quick examples of brands that are getting it right. These little reminders are to challenge you to think of the little details, and how you can use them to create a memorable brand.
Read more[vc_row row_content_width="grid" el_class="grid--small"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] It’s easy to see the success of another brand and wish that success could be yours too. We see an amazing ad, a TV spot or campaign, and we think all we have to do is put our logo on it
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[vc_row row_content_width="grid"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text]I see so many teams having meetings for the sake of having meetings. Early in my experience leading teams I think the meetings were more for me than for the team because I wanted to make sure everything was under control. I
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[vc_row row_content_width="grid"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] Most brands want an identifiable icon. They picture everyone recognizing them like the Starbucks Siren, the McDonalds Golden Arches or the Nike Swoosh. Is there only one way to create an identity that’s memorable for your organization? Absolutely not. First let’s define the
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[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] First, this isn’t about Ellen as a person, her lifestyle or what you believe and think about her. Put aside any differences that might keep you from seeing something really amazing she has captured. When I first
Read more[vc_row row_content_width="grid"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] Faith and fear can live in the same home, but they can’t share a room. The other day we were working on some things for Circle Fifty, and it was requiring a fairly radical shift in the way we were going to do
Read more[vc_row row_content_width="grid"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text]You wouldn’t order car service from the airport and say, “I can’t believe they actually picked us up”. Or you wouldn’t get the grilled chicken dinner that you ordered and say, “I can’t believe they cooked it all the way through”. But
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[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_video link="https://www.youtube.com/watch?v=UopZ-U-qnIU"][/vc_column][/vc_row][vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text]This is how great brands like Chick-Fil-A create strong brand identity. Subscribe and stay connected to branding tips at Youtube.com/brilliantbrands[/vc_column_text][/vc_column][/vc_row]
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[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no" css=".vc_custom_1470412661817{padding-bottom: 60px !important;}"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] As organizations, we worry about our logos appearing on everything, the way our websites looks and what our collateral feels like. All of these things are important, but are you missing the most
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[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_video link="https://www.youtube.com/watch?v=i_QApLXa7XY"][/vc_column][/vc_row][vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] You always hear, “work smarter, not harder.” In the right context that applies, but Brilliant Brands™ work both smarter and harder. It actually takes more work
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