The Brilliance In Action posts are designed to be short, quick examples of brands that are getting it right. These little reminders are to challenge you to think of the little details, and how you can use them to create a memorable brand.
Read more
[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] First, this isn’t about Ellen as a person, her lifestyle or what you believe and think about her. Put aside any differences that might keep you from seeing something really amazing she has captured. When I first
Read more[vc_row row_content_width="grid"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text]You wouldn’t order car service from the airport and say, “I can’t believe they actually picked us up”. Or you wouldn’t get the grilled chicken dinner that you ordered and say, “I can’t believe they cooked it all the way through”. But
Read more
[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no" css=".vc_custom_1470412661817{padding-bottom: 60px !important;}"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] As organizations, we worry about our logos appearing on everything, the way our websites looks and what our collateral feels like. All of these things are important, but are you missing the most
Read more
[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_video link="https://www.youtube.com/watch?v=i_QApLXa7XY"][/vc_column][/vc_row][vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] You always hear, “work smarter, not harder.” In the right context that applies, but Brilliant Brands™ work both smarter and harder. It actually takes more work
Read more