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Author: jkeller

Brand Visuals

[vc_row css=".vc_custom_1470172927416{margin-top: 60px !important;padding-bottom: 50px !important;}"][vc_column][vc_single_image image="2100" img_size="large" alignment="center"][/vc_column][/vc_row][vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text]Banana Republic nailed it on this one. It’s simple, it’s to the point and there’s nothing crazy about it. Style delivered. They didn’t say “your style delivered.” They

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15 Second Tips

[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text]Your culture is one of the five areas that make up your brand, but it’s often the area that we let evolve by default. However, if you’re going to build a brilliant brand, you must get it right in all

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15 Second Tips

[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text]You’ve got a big vision, you’re passionate, and you’re charging ahead as an organization; so, you’re not complacent, right? That's could be wrong. It’s possible that, in the middle of success, you’re still settling. That’s right. Success doesn’t mean

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Brand Strategy

[vc_row row_content_width="grid" el_class="grid--small"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] It’s easy to see the success of another brand and wish that success could be yours too. We see an amazing ad, a TV spot or campaign, and we think all we have to do is put our logo on it

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Brand Strategy

[vc_row row_content_width="grid"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text]I see so many teams having meetings for the sake of having meetings. Early in my experience leading teams I think the meetings were more for me than for the team because I wanted to make sure everything was under control. I

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Brand Experience, Brand Strategy

[vc_row row_content_width="grid" row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] First, this isn’t about Ellen as a person, her lifestyle or what you believe and think about her. Put aside any differences that might keep you from seeing something really amazing she has captured. When I first

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Brand Strategy

[vc_row row_content_width="grid"][vc_column offset="vc_col-lg-offset-2 vc_col-lg-8"][vc_column_text] Faith and fear can live in the same home, but they can’t share a room. The other day we were working on some things for Circle Fifty, and it was requiring a fairly radical shift in the way we were going to do

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