Whether you’re a solo entrepreneur, the leader of a non profit, or a blogger; building a personal brand is a vital part of building an online audience to get your message out there. In this episode, former reality television contestant from the Bachelor, and Bachelor In Paradise, Ashlee Frazier, talks about her transition from TV to building a personal brand. Ashlee talks about the importance of collaboration, consistency, and even the struggles she faces as she lives a new reality as a fashion and lifestyle blogger and influencer.